The Brother UK Cycling Podcast

Left to right: Timothy John with Larry Hickmott, Dean Downing and Phil Jones

Technology company Brother UK has been a sponsor of domestic cycling for the past nine years. In that time, it has provided support for riders through a fleet of neutral service vehicles, sponsorship of races and direct support for teams.

In this podcast, managing director Phil Jones and journalist Timothy John, host a series of interviews with the riders, managers and coaches at the centre of the sport. The aim of the series is to get behind the headlines and explore the stories that make UK road racing tick. They also explore the challenges faced by the sport and how it might evolve in future.

Story worked with Brother UK to provide studio production and editing for the launch episodes, including support with scripts, idents and audiograms for social media. The raw content for each episode was mixed into the final broadcasts and distributed using the Audioboom platform. The podcast is available on all major platforms, including Apple Podcasts, Google Podcasts and Spotify.

“We worked with Story Publishing on the development of our new cycling podcast. Their expertise in journalism and production lifted our output considerably. From conception through to delivery they remained attentive, responsive and constructive. Of particular benefit was having them in the studio giving advice whilst we recorded, and on the final production, which gave it a polished, radio style feel. I’d have no hesitation recommending them for any other brand considering podcasting.”

Phil Jones, managing director, Brother UK