What I’ve learned about podcasting…

We all need to grow and learn new skills, and none of us knows it all.

By Suzi Dale

In November, I attended the inaugural Podsupnorth conference in Manchester. It was a chance for producers and podcasters to get together and learn from each other.

There were some brilliant, thought-provoking talks about growing your audience (who doesn’t want that?), monetising podcasts, winning awards and getting the best out of your guests.

I met some brilliant producers and others poised to embark on their own podcast-making journey; I’ve also taken away loads of great ideas and a renewed enthusiasm for creating our clients’ and our own podcast – more to come on this! 

Here are five things I’ve learned…

1. It’s a Frenzy – that’s the word BBC Sounds controller Jonathan Wall used to describe podcast activity in the US. It’s the fastest growing space for advertisers, but creators need plenty of focus, a niche to stand out, and lots of creativity with their storytelling. 

2. Imagery – those little pictures which make people click (or not) on your podcast are really important. When there are so many podcasts to choose from (with 500 new ones being added everyday), your thumbnail picture needs to be strong; to entice listeners, create intrigue, and make them want to listen and subscribe to your show.

3. Women – Alex Adey, partner manager and producer from Spotify, told us that 22 per cent of podcasts are presented by women. We need to redress this balance and get women recording and creating podcasts. Spotify is doing this through its Sound Up programme.

4. Stay true to your ‘why’ – it’s something Social Chain’s Katy Leeson talked about. If you keep your why at the forefront of what you do, you’ll stay focussed and motivated. 

5. Repurpose, repurpose, repurpose – Amy Woods from Content 10x explained how from a one-hour podcast recording each week can provide huge amounts of content to use for blog posts, audiograms for Instagram and Twitter, and video for You Tube. Think about how you can use your time effectively and the possibilities of what can be created from just one recording.

Where you at the event, too? I’m really keen to hear what you learned.