Fourth Day PR – The CEO and corporate reputation report

We work very closely with Fourth Day PR to develop long-form content for the business and its clients.

In the past two years, we have written on topics including change management and unlocking human potential; how marketing and procurement can march to the same drum beat, and more recently, how chief executives build their reputations – personally and professionally.

In the summer of 2019, we embarked on a series of interviews with six leaders of technology companies – from start-ups to corporates – to understand more about how they view reputation. We wanted to know how their personalities and life experiences were influencing the way they ran their businesses and the lessons they were learning.

It was a fascinating journey into the people behind the businesses and what really matters when building a reputation.

The report, which is called The CEO and corporate reputation: how leaders promote and protect their businesses, also includes interviews with a lawyer, journalist and corporate financier, on the topic.

“I’ve worked with Rupert on dozens of business-focused content projects, and you can always rely on him to bring the subject matter alive. Rupert has a special talent for finding the human-interest angle that helps the reader relate – and makes you want to delve deeper into the story.”
Paul Maher, content director, Fourth Day PR