In February 2025, I was approached by the communications director at financial advisory firm Interpath. The team was planning to launch its first print publication and asked me to help them write it and shape it.
Over the next three months, I conducted a series of interviews with senior directors to understand the stories emerging in multiple sectors of the economy. These discussions were broad in their scope and provided everyone with a chance to contribute their opinions and insights.
I then crafted ten articles, delivering concise and punchy narratives on complex topics, aiming to keep the reader interested and engaged. I also helped the team by reviewing and editing other articles, offering advice and suggestions along the way.
As a publication partner, I was part of a larger team. I worked alongside Interpath’s marketing and communications directors, and also directors in the restructuring group, to help bring the first edition of Interpath InSight to life.
In May, I attended the launch event in London, which brought together 200 hundred clients and friends of the business for a morning of presentations and panel discussions.
(Image above courtesy of Interpath).
