Power network operator Electricity North West has commissioned us to produce a series of feature papers, as part of its communications and engagement work. The team wanted to understand how businesses view energy, what their priorities are, and how they are planning for the future.
The work will inform, alongside a programme of research and engagement activities, what Electricity North West will focus on during the next phase of its business plan. The editorial will also help the business be a facilitator of debate alongside the region’s energy industry, as it transitions to a low carbon future.
We have worked with them to source and develop stories from companies across the North West of England, in addition to a range of energy experts and commentators. The papers have also been developed into short form blogs and sit on a dedicated page on the Electricity North West website. They are designed to share experience, provoke debate, and bring energy up the boardroom agenda.
The next paper will explore ‘social purpose’ in business.
“We started working with Rupert to do something different as we wanted to reach a business audience in a more engaging way. Our series of feature papers have enabled us to reach key people, to understand their views on important issues, and then to share them with others through storytelling to spark debate. The process and results have been great, giving us new resources for engagement, and insight.”Jonathan Morgan, external communications manager, Electricity North West